How to perform SEO Audit in 16 ways: Guide for 2021

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How to perform SEO Audit in 16 ways: Guide for 2021

Are you looking for an ideal SEO audit tool for a perfect site audit? Then this guide is for you. Read on to get an exhaustive understanding of a perfect SEO Audit in 2021.

What is an SEO audit?

SEO audit is a review of your website done to pin down the factors that affect the ranking in search engines. Site audits help in identifying the strengths and weaknesses of your website that will impact the search engines. It involves perspectives like On Page, Off Page and Technical SEO to analyze the issues related to crawling, visual elements, and link building.

Why is SEO audit important?

  • • Increases online visibility
  • • Amplifies organic traffic
  • • Improves keyword distribution
  • • Creates better user experience
  • • Enhances growth strategies
  • • To develop better content
  • • Improved conversions
  • • To identify potential resource

SEO Audit Tool

Though manual SEO audits are run even today, there are many tools available in the market to run site audit. But to get the best results you should go for a perfect tool. Ezio Solutions has designed and developed a SEO Audit Tool which is a huge hit and is trusted by the website owners and digital marketers.

The SEO analyzer covers all the factors that affect the ranking of your website. Our SEO audit tool is suitable for website owners of B2B, B2C, and digital marketing companies. The SEO audit tool offers a comprehensive analysis of On Page, Off Page, broken links, back links and suggests improvements. To improve the ranking of your website you must optimize the site in order to be highly visible. You can also make use of Google Console.

Make the most of Google Search Console

It is a fact that there are other search engines, but everyone is aware of the dominance of Google search engine. Since the fact cannot be undermined, it is best to make the most of it. Google search console helps to maintain and monitor your website’s presence in the search results. You can use Google console to confirm whether Google can find your website and crawl all the pages of it. You can also fix the indexing issues of updated content and receive alerts regarding indexing, spam, and other problems of your website. Trouble shooting issues for AMP and mobile usability, checking the sites that link with your website and the traffic data of your website is also possible

Check whether your website is registered with Google search console. Get a report that shows metrics about the organic traffic of your website and the details about the clicks, impressions, average keyword ranking and click through rates

Manual SEO Audit

Manual audits are done by SEO experts manually. It lets you evaluate the website in terms of the current trends of your specific industry. Only human intelligence can decide upon factors like HD pictures, video embedding, and such factors. It also helps to optimize user interface and user experience. Manual audit also helps to identify the pages to be indexed and detect domain duplicity.

Automated SEO Audit

Automated audit is done mostly with the help of the tools and resolutions are determined by the data and reports provided automatically by running the tests. While most of the tools offer report on the general Seo parameters such as meta description, heading tags, image alt attributes, and such factors some tools provide results that are exclusive to them like the number of backlinks, broken links, website performance score and so on.

What should you do to conduct a precise SEO site audit?

Usually, a SEO audit takes even a week to get completed but with this guide you can finish an exhaustive Seo audit within a few hours.

A 16-Step SEO Audit Checklist For 2021 to boost your rankings

  • 1) See where you stand in the rankings     and remove duplicate versions
  • 2) Check out Google indexing issues
  • 3) Analyse your website speed 
  • 4) On Page SEO 
  • 5) Strengthen Keywords
  • 6) Analyse your backlinks 
  • 7) Is your website mobile friendly
  • 8)   Check for duplicate content

  • 9)   Pick out pages that have thin content
  • 10)   Resolve Broken Internal Link Issues 
  • 11)   Get rid of toxic links  
  • 12)   Eliminate structured data errors  
  • 13)   Scan the organic search traffic
  • 14)   Improve your ranking steadily
  • 15)   Check your redirects 
  • 16)   Do a competitor analysis 

Implementing the16-Step SEO Audit Checklist For 2021 to boost your rankings :

1. See where you stand in the rankings and remove duplicate versions

See how your competitors are rolling the ball in the same space. Analyze your odds against your competitors. Search and remove duplicate versions of your website. After making sure that only one version of your website is available, check for the ranking.

2. Check out Google indexing issues

Next run an Index coverage test. Identify the pages that Google and other search engines cannot access. Analyze the report and if you have blocked any pages, double check whether they are to be blocked or get rid of the no index tag.

3. Analyse your website speed

Users like it when the pages load faster and it also affects the ranking factor. Run a speed test to bottleneck the factors that pull down the speed. Obviously, codes and images. To fire up the speed, you must clean up your HTML code right from the home page to the widely searched pages like products, blogs, services, etc.,Compress enormous sized images and upgrade your hosting to skyrocket the speed.

4. On Page SEO

This is a particularly crucial step in the audit which can never be skipped. It should be done with the home page and other important pages, if not in all. You should include pages that have high density of keywords, the pages that have the lowest traffic, and the pages that can be boosted.
You should focus on the strategies of including keywords in the title tag, and within the first 100 words. Don’t forget to add internal and external links.

5. Strengthen Keywords

Keyword rank tracking helps the in the long-term. Choose a tool that not only analyses the keywords that you feed in but one that also identifies the strong keywords related to your site. Find out the keywords that will get you an uplift in the ranking and start to incorporate it into your website pages.

6. Analyse your backlinks

Next you should check your backlink profile. Go for a quick manual audit. If the graph steadily increases, then there is nothing to worry about. But if there is a decline in the line, then you should focus on building the backlinks.

7. Is your website mobile friendly

Having mobile friendly websites, is a must in these times where the users always cling to their mobiles and search for everything in that. Even Google has started to develop algorithms for mobile accessibility. Again, this means that your website should be optimized to be found at the top of the search queries that hops in through mobiles. Just pop the URL of your website into the tool and see whether Google considers it for mobile friendliness and to what extent.

8. Check for duplicate content

Duplicate content tumbles down your website’s ranking as it confuses the search engines. Certainly, you cannot expect two sites having the same content to have the same rank. You must check for duplicate content that can affect your ranking in the error tabs and take measure to replace the page with powerful and unique content.

9. Pick out pages that have thin content

Thin content does not help the user or the search engine but still aids in rolling out the authority of your website. So, it is important to identify such pages and improve them with content that is relevant to your business with strong keywords.

10. Resolve Broken Internal Link Issues

A 404-errorpage can make the user take a decision to never come back to your site. When the user clicks for a page, he expects information and that too as quickly as possible and never in the least does he expects a 404-error page. So, if you have broken links, it should be immediately taken care of, as it provides poor user experience. This also affects the status of your website with search engines. The only fix is just removing the link or updating the internal link to the correct URL

11. Get rid of toxic links

Toxic links have a negative impact on your website ranking and affect organic traffic. These unnatural links should be removed to show positive signals to Google algorithms. Let's see what are considered as toxic links.

Toxic links are the links that are coming from the sites that are not relevant with the topics that you deal with in your website, the links that are coming from sites that are not indexed by Google, the links that are forced into blogs, links that exist in every page on a website, the links that are hidden in the footer of the website, the links that are from the sites with the only purpose of linking out, and the followed links that are sponsored.

12. Eliminate structured data errors

Structured data helps Google to understand your site content and to achieve rich search engine results. So, checking for structured data errors and taking them off should be a regular routine. You can run a test and spot the errors. Content like reviews, events, product information can benefit from correct structured data

13. Scan the organic search traffic

Increasing the organic traffic is the sole purpose of running a SEO audit. Since the performance of the site determines the traffic, it is crucial to check the performance of your website. You have to look into the landing page, pages that attract much traffic, and then broaden your test to assess the traffic say, for a week or month. The increase or decrease in the graph that you see is the visual representation of the extent of the traffic that hits the site.

14. Improve your ranking steadily

To check the progress of the ranking just log into the tool, find top keywords, and click on the specific keyword that you want to see the ranking for. If it shows a steady increase, then there is nothing to worry. If otherwise you need to take immediate action as ranking is the factor that determines the online visibility of your brand.

Here are certain ways to improve your ranking. Pick out the keywords that you want to compete for:
• Narrow down your keyword list according to the relevance and competition
• Optimize your website for these focused keywords
• Check your page title, meta description, H1 and H2 title text, and ALT text
• Develop a strong content strategy and add blogs
• Go for quality links

15. Check your redirects

If redirects are not implemented correctly, they may cause crawl issues. The most common example for improper usage is redirect chains and loops. You should also check for temporary redirects. If the temporary redirects are intended to be permanent redirects, then you must update those to 301.

16. Do a competitor analysis

As you have optimized your website, now it’s time to observe your competitors. This is quite easy to do. You have to start with the keywords. Find the best keywords of your competitor’s site and then find out the ranking for that. You can then target out for these keywords.Next you should check for the pages that rank high forthose keywords. Then you should look out for the links that point out to those pages.

What Next?

You are done with the process. Your website is now completely healthy.

The Final Words

If you are a business house that is no way connected to technology, reading the above info need not confuse you and make you feel that it is an alien technology. You can still have the strongest online presence and enjoy the perks of increased sales and long-term growth. Wondering how? Leave this to the experts of SEO audit , leave it to Ezio Solutions.

We have designed and developed an amazing SEO Audit Tool that is in par with the current trends. We can do a quick site audit and present you the perfect report. And also, we provide all the necessary guidance to solve the issues.

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